May 6, 2022 – SUPER SESSION: Brand and Philanthropy: Fundamentals and Innovations

May 6, 2022 @ 9:00 am – 12:30 pm
Nashville Downtown Public Library
615 Church Street
PGC Mid TN Admin


Brand and Philanthropy: Fundamentals and Innovations

This session will cover the fundamentals of brand building and how nonprofits can leverage a powerful brand to drive philanthropic support. Speakers will provide an overview and case studies focused on brand development and how, in a dynamic, digital-first environment, nonprofits can modernize their calls to action.

Learning objectives: 

  • Fundamentals of brand development
  • Translating brand messaging to philanthropic call to action
  • Review of the tools required in today’s digital-first fundraising environment

Confirmed Speakers:


May 6, 2022  |  9:30 a.m. – 1:00 p.m.


Nashville Downtown Public Library (615 Church St, Nashville)

This is the last event of the 2021-2022 season for the Planned Giving Council, and we would like to offer a special guest rate to all attendees for this one-time special program.  $50.00/person – includes seminar, continental breakfast and box lunch.

Schedule of the Day:

 9:30 – 10:00              Continental breakfast and social time
10:00 – 11:00             Session 1: Building a powerful brand that matters
11:00 – 11:15               Break
11:15 – 12:15                Session 2: Inspiring and activating your constituents
12:15 – 1:00                Lunch and annual membership business meeting
1:00 – 1:30                 Networking/Social

ParkingParking is available on-site in the garage that is available below the library accessible on 6th Ave S. (click here for map).  The parking fee is separate and is a reduced rate for the event with validation obtained at the library.

COVID ProtocolsThe Planned Giving Council wants all guests to feel comfortable attending the event.  We will have optional masks available for those who would like them, hand sanitizers, disinfecting wipes, and tables set apart for social distancing.

The Board of the Planned Giving Council, in consultation with the event staff at the Nashville Public Library, will monitor and communicate updated recommendations from public health authorities regarding any other applicable protocols for the date of the event.

The Planned Giving Council Board asks attendees to comply with these safety protocols, with the understanding that attending this event is voluntary and that guests are willing to assume any potential risks of exposure or infection to COVID by attending this event.

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